Online dating has become increasingly de-stigmatized, but there are many who still aren't comfortable having their photo online and publicly admitting they need help finding a mate: the powerful, the wealthy, and the well-known to name a few.
Women are generally not the clients but potential matches for the men; and in most cases, they simply pay an application or interview fee.I don't think this is any sexist plot by the modern day Dolly Levi's, only a reflection of a dating dynamic that is still alive and well -- at least where well-to-do men are concerned.I spoke recently with three matchmakers, Richard Easton, Janis Spindel and Samantha Daniels.Though New York based, all work with clients across the country (and internationally), and Daniels keeps an LA office as well.All offer a unique perspective and approach to their services, and all have toe-curling prices. From ,000-0,000, depending on the matchmaker and your deal. Matchmaker Richard Easton, new to the New York market and an anomaly among matchmakers -- most are women -- says he challenges the price resistance he sometimes encounters with a car analogy.
"I'm working with guys who pay 0 grand for a car without the blink of an eye.
So I ask them, 'What's 50K to find your life partner? He does offer a K starter rate for young Wall St. A personable former head of his own boutique M&A firm, Easton has parlayed his expertise in marrying companies into the more rewarding realm of marrying hearts and minds.
He says he offers a different perspective on the art cum science.
"Men feel more comfortable with me, they will say things to me that they won't say to a woman, about what they're looking for, what works and doesn't." Putting on my marketing hat, it does make sense that that his branding appeals to masculine sensibilities, with nary a heart or pink flower in sight.
Janis Spindel, the doyenne of New York matchmaking, might disagree.
A smart, sassy tsunami of self-confidence, Spindel has the chutzpa and sixth sense needed to ferret out the perfect match for her clients .