As with most sites of this type, members are allowed to post nude photos and many choose to do so.
The counselors also discourage the party and play phenomenon. Posts are organized into several categories, ranging from sex to lifestyle to news.
In October 2006, New York City-area media including the New York Times and WCBS-TV reported that Adam4Adam was the focus of a conspiracy to find gay men online to rob.
A number of men in New York City used the site to lure a Brooklyn man to a remote area where he was robbed and murdered.
As of September 2005, San Jose Mercury News ranked Adam4Adam as the second most popular online gay personals site in the United States (being ranked behind Gay.com).
As of March 2007, Hitwise ranked it number one (the number two and three position being occupied by Manhunt and Gay.com).
Unlike similar competitors, Adam4Adam does not charge members to use its full range of services.Instead, Adam4Adam receives revenue from advertising, particularly from pay-per-view pornographic websites and companies offering erection enhancement drugs like sildenafil, vardenafil, tadalafil and their generic drug equivalents through mail order.Although Adam4Adam has members of all ethnic groups, the percentage of non-White men represented in member profiles is higher than the percentage of non-White people in the United States population, though the degree to which this is true varies by city/region.For instance, research into demographic representation in Atlanta, profiles evidences a trend of higher representations of men of color among younger age cohorts, with decreasing diversity in profiles as age increase.This is also true of Adam4Adam membership in the United Kingdom.Unlike Manhunt and some other sites, Adam4Adam does not prohibit escort ads, however such ads are placed in a category separated from the mainstream personal ads.